ONLINE PRIVACY POLICY AGREEMENT

Effective Date: July 01, 2025

Prime Dental Tri-Cities / West Richland Family Dental / Prime Dental Pasco / Prime Dental Kennewick (“we,” “our,” or “us”) values its users’ privacy. This Privacy Policy (“Policy”) will help you understand how we collect and use personal information from those who visit our website or make use of our online facilities and services, and what we will and will not do with the information we collect.

We will never share, trade, or otherwise sell personal information, including phone numbers and SMS consent information, with third parties under any circumstances.

By providing your phone number and opting into SMS communications, you consent to receive appointment reminders, updates, promotional messages, and other practice-related communications. Message frequency may vary. Message and data rates may apply. Consent to receive SMS messages is not a condition of purchase.

You may unsubscribe from SMS communications at any time by replying STOP to any message received from us. You may also opt out of marketing emails by contacting us directly at:

Our Policy has been designed and created to ensure those affiliated with Prime Dental Tri-Cities / West Richland Family Dental / Prime Dental Pasco / Prime Dental Kennewick understand our commitment and realization of our obligation not only to meet, but to exceed, most existing privacy standards.

We reserve the right to make changes to this Policy at any given time. If you want to ensure that you are up to date with the latest changes, we advise you to frequently visit this page. If at any point in time we decide to make use of any personally identifiable information on file in a manner vastly different from that which was stated when the information was initially collected, users shall be promptly notified by email. Users at that time shall have the option as to whether to permit the use of their information in this separate manner.

This Policy applies to Prime Dental Tri-Cities / West Richland Family Dental / Prime Dental Pasco / Prime Dental Kennewick and governs all data collection and usage by us through the following websites:

By using these websites, you consent to the data collection procedures expressed in this Policy.

Please note that this Policy does not govern the collection and use of information by companies that we do not control, nor by individuals not employed or managed by us. If you visit a website that we mention or link to, you should review its privacy policy before providing any information. We highly recommend reviewing the privacy policies and statements of any website you choose to use or frequent to better understand the manner in which websites collect, use, and share information.

Specifically, this Policy will inform you of the following:

What personally identifiable information is collected from you through our website;
Why we collect personally identifiable information and the legal basis for such collection;
How we use the collected information and with whom it may be shared;
What choices are available to you regarding the use of your data; and
The security procedures in place to protect against the misuse of your information.

Information We Collect

It is always up to you whether to disclose personally identifiable information to us. However, if you elect not to do so, we reserve the right not to register you as a user or provide certain products or services.

This website may collect various types of information, including:

Information automatically collected when visiting our website, including cookies, third-party tracking technologies, analytics tools, and server logs;
Personal information voluntarily submitted through contact forms, appointment requests, newsletters, surveys, or other inquiries;
Technical information such as IP address, browser type, device information, and operating system.

In addition, Prime Dental Tri-Cities / West Richland Family Dental / Prime Dental Pasco / Prime Dental Kennewick may collect non-personal anonymous demographic information, such as age, gender, household income, political affiliation, race, religion, browser type, IP address, and operating system data, which may assist us in providing and maintaining superior quality service.

We may also monitor websites and pages our users frequent to better understand what services, products, or information may be most popular among users or the general public.

Why We Collect Information and For How Long

We collect your data for several reasons, including:

To better understand your needs and provide the services you have requested;
To fulfill our legitimate interest in improving our services and products;
To improve website functionality and user experience;
To customize our website according to your online behavior and personal preferences;
To send promotional emails or marketing communications when consent has been provided;
To contact you regarding surveys, questionnaires, or market research participation when consent has been provided;
To process payments through secure third-party payment processors.

The information we collect will be retained only for as long as necessary. The retention period will be determined based upon:

The relevance of the information;
The length of time needed to fulfill services and obligations;
Applicable legal, contractual, accounting, or regulatory requirements;
Any limitation periods within which claims might arise;
Our legitimate business interests and operational requirements.

Use of Information Collected

Prime Dental Tri-Cities / West Richland Family Dental / Prime Dental Pasco / Prime Dental Kennewick does not now, nor will it in the future, sell, rent, or lease customer lists or personal information to third parties.

We may collect and use personal information to:

Operate and maintain our website;
Deliver services and respond to inquiries;
Send appointment reminders, updates, newsletters, or promotional communications;
Improve website functionality and customer experience;
Conduct surveys or research questionnaires related to current or future services.

We may also use third-party social media features and integrations including, but not limited to:

Facebook
Instagram
Other interactive platforms and analytics tools

These services may collect your IP address, use cookies, or gather browsing information in accordance with their own privacy policies and are not controlled by Prime Dental Tri-Cities / West Richland Family Dental / Prime Dental Pasco / Prime Dental Kennewick.

Disclosure of Information

We may not use or disclose the information provided by you except under the following circumstances:

As necessary to provide products or services you have requested;
In ways otherwise described in this Policy or to which you have otherwise consented;
In aggregated or anonymized formats where your identity cannot reasonably be determined;
As required by law, subpoena, court order, or legal process;
To outside auditors, contractors, consultants, or vendors who have agreed to maintain confidentiality;
As necessary to enforce our Terms of Service;
As necessary to maintain, safeguard, and preserve the rights, property, and security of Prime Dental Tri-Cities / West Richland Family Dental / Prime Dental Pasco / Prime Dental Kennewick and its users.

Non-Marketing Purposes

Prime Dental Tri-Cities / West Richland Family Dental / Prime Dental Pasco / Prime Dental Kennewick greatly respects your privacy. We reserve the right to contact you when necessary for non-marketing purposes, including but not limited to:

Security alerts
Bug notifications
Data breach notices
Account-related communications
Appointment-related notices
Changes to products, services, or policies

In certain circumstances, we may use our website, email communications, newspapers, or other public means to post notices.

Unsubscribe or Opt-Out

All users and visitors to our website have the option to discontinue receiving communications from us by email, newsletters, or SMS communications.

To unsubscribe or opt out, please contact:

You may also opt out of SMS communications at any time by replying STOP to any message received from us.

If you wish to unsubscribe or opt out from any third-party services or websites, you must contact those third parties directly.

Prime Dental Tri-Cities / West Richland Family Dental / Prime Dental Pasco / Prime Dental Kennewick will continue to adhere to this Policy with respect to any personal information previously collected.

Children's Privacy

We do not knowingly collect personal information from children under the age of 13 without verified parental consent. If we become aware that such information has been collected unintentionally, we will take reasonable steps to delete it promptly.

Security Procedures

We implement reasonable administrative, technical, and organizational safeguards to help protect personal information from unauthorized access, misuse, disclosure, alteration, or destruction.

However, while we strive to protect your information, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Updates to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes become effective immediately upon posting to this page. Users are encouraged to periodically review this page to stay informed about how we protect collected information.

Proudly serving the Tri-Cities community with trusted, compassionate dental care